By nurturing the rich diversity and the beauty of multiculturalism, Novi Sad won the title of European Capital of Culture. Numerous cultural events, contents, and institutions that keep and enrich the cultural heritage of our city, make it unique and interesting to tourists from the entire world. Tourism and culture are two pillars of the social life of Novi Sad and when joined, they make a unity that makes this city special.  

Pupin Hotel is located in the very heart of the city, at the core of all cultural events and it annually hosts thousands of visitors from the entire world. With the idea to present the most precious thing about Novi Sad – that is culture, we have achieved cooperation with Matica Srpska Gallery – the institution that represents a tie between the past and the present, exceptionally nurturing the artistic creation.

The cooperation between NS Hotels company and the Matica Srpska Gallery will be based on the organisation and the realisation of projects and programs in the area of culture, bearing in mind the significance of the link of cultural and tourist presentation of our city. The cooperation agreement was signed by Milosav Dunjić, the director of the NS Hotels company, and Dr. Tijana Palkovljević Bugarski, the director of the Matica Srpska Gallery.